Business Consultants

Archive for November, 2009

One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market. Some call it “thinking outside the box” and others refer to this talent as “working with a new paradigm”. Whatever the term of the day is, without the flexibility to change as the market changes, a business is destined to fade away.

Of the many business and market trends that have changed the paradigm by which business is done in the new century, internet marketing ranks near the top of the most drastic and sweeping change that virtually every business has had to adapt to in order to survive and thrive in the new business world.

At first, most in the business world considered the internet to be a toy and perhaps a good communication tool. But in the last decade, the power of internet marketing and the need to compete in that marketplace has never been more evident. And just as business learns new marketing and communication methods when they enter a new market such as learning to do business overseas, the internet has brought with it entirely new tools and weapons that the modern business must learn to use skillfully to succeed in a cyberspace business environment.

Of the many new acronyms that have been added to the business vocabulary, “SEO” is one that is central to success in the internet marketing world. SEO stands for “Search Engine Optimization” and it is an entire discipline unto itself. By learning to utilize well developed SEO methods, a business can learn to dominate their particular market niche even in a cyberspace business world.

Just as in the conventional business world, to be successful with a particular market, you have to go where they are and learn to get noticed and get your message to the consumer even as your competition is doing the same thing. In the world outside of cyberspace that may mean various methods of advertising, promotional campaigns, good customer service and a long term promotional strategy that will grow the businesses market presence over time.

All of these business objectives remain the same in the world of internet marketing, but the “places” customers can be found are profoundly different. As such, it becomes critical that a business builds a modern and up to date web site that appeals to the customers perceptions of what they will expect when they come to shop with you and that stays up to date continuously s the internet continues to change and evolve.

But it isn’t enough to just have a state of the art business web site up for modern internet business web site to succeed. Just as to be successful in the physical world, customers must come to you or you must go to them. And the primary method of letting customers know who you are and drawing them to your well designed web site is to connect to them through a search engine such as Yahoo, Google or MSN.

Search Engine Optimization methods are powerful techniques that can be used to assure that when your customer looks for a business such as yours, they will notice you first and your competition second, or not at all. That means when the customer “searches” for your product or service on Google or another search engine, your business comes up on the first page of selections that the search engine finds.

SEO takes time, investment of funds and talent and skill to work with the search engines so your business gets that kind of attention. But it is worth the investment because the outcome can be an internet business presence that bring the kind of success every business wants.

Since you’re taking the time to read this article right now, it’s a good sign that you have what it takes to become a computer consultant. You’re in the small minority of people who have recognized that this is a business and needs to be run like one.

A Good Computer Consultant Has More Than Just Technical Skills

It’s not about playing with the latest routers or wi-fi device or VPNs or firewalls. Sure, you have to have a certain amount of skills to make a successful computer consultant because people are buying your expertise. At the end of the day, though, it’s a business.

In order for the business to be successful, you have to know a few things about getting revenue in and keeping your expenses down. You also need to forecast and be able to bill, negotiate, and network properly.

There are a lot of stubborn techies out there who think that studying the Windows Server Resource Kit is going to tell them what they need to know about running a business. Not true. It’s going to teach you about registry keys and directories and things like that.

Even a Computer Consultant Needs a Good Resume

If you’re currently self-employed, you may not have an up- to-date resume, but for most people looking to transition into the business to become a computer consultant you probably do have a resume. Take out a copy of your resume and a yellow highlighter marker and go through and highlight every sentence or phrase in your resume that describes a project or a job or a skill that you think would be relevant or marketable to the owner of a small company.

Categorize the Items on Your Resume

Go through it and look for all the phrases and the jobs and the projects that you’ve worked on for the past couple of years and think about what’s going to catch the eye of a typical small business owner or manager. Once you’ve done that, go back through each highlighted item and mark whether it was IT related, whether it had to do with understanding how to run a business or whether it had to do with being able to communicate effectively.

Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Sometimes the business analyst can be so caught up in a project he or she forgets tried and true methods do not always work. The analysis team is trying to get done what the customer has scoped out and sets up a plan of action. The plan of action requires certain fundamentals. There are times when these rudimentary ideas just do not work for the client. The client can not understand why these steps may be so important. This is when the business analyst needs to step back and ask the same questions as the client. It is all in communication.

The professional business analyst must understand success of the project is not only about requirements documentations it is about how those requirements are handled. The business analyst is the acting liaison between the client and IT. The documentation may be required for the IT team to do their job. Certain explanations may be necessary for everyone to understand what is needed. Yet the client may not understand the documentation or have no need for it to begin with. Communication skills are what is required.

The business analyst may get further and move faster with just a simple meeting to explain the methods and procedures being used. The client can ask questions and the business analyst can explain. The case studies and other documentation would not in any way assure the client of progress. There are those who need to hear it because to them it may look good on paper, but how is it supposed to work? A good business analyst can explain the intricacies of what is taking place. The client can sign off. The work can continue. The goal is being met.

This is where the business analyst must be flexible. Just because he or she has done this a thousand times with other clients does not mean this client is like the other thousand. The job of the business analyst is to determine what the client wants. Paperwork may be a burden to the client. The business analyst should comprehend how information is delivered. He or she must be flexible enough to deliver what the customer is requesting. The business analyst must ensure the client is comfortable with how information is delivered. Not the other way around.

There will be times the business analyst must learn to be flexible when it comes to dealing with information. Not everyone can do the job of a business analyst. This is why he or she was hired in the first place. However, there may be no documentation for certain things the analyst is normally made privy to. The business analyst must be flexible in knowing how to work around this barrier. He or she must know how to gather the information needed to perform the task. Flexibility comes in handy at this point. The business analyst may have to do what he or she can at present and wait for statistics to be gathered. Instead of getting a concise written report from the team, the analyst may have to interview each member to gather what he or she needs.

The key is to work within the boundaries of the client. Do what the client feels comfortable with. The business analyst may not be as comfortable. Being flexible in any situation will do away with this unease. The task at hand can be accomplished.